Web promotion. Successful web promotion is about sales. While website hits, unique visitors, search site indexing and ranking all have a part to play, the only important web statistic is a sale.
What would be the point of spending a lot of money publishing a large number of sales brochures for your company only to place them in a dark room and lock the door? Ideally, a sales-focused company would want to ensure that each brochure managed to get in front of a prospective customer who was likely to want to buy their products or services.
The same is true for a web site, yet many companies do little to ensure their site is clearly visible to those likely to want to purchase their products or services.
A good web promotion campaign can cost significantly less than a one- off newspaper advert.