Shopping carts that claim to have a search engine friendly e-commerce solution use the Apache mod_rewrite capabilities and custom PHP programming. Rewriting Database Query characters from the URL is not enough.
Other companies have attempted to overcome this search engine invisibility dilemma by adding meta tags, titles, headers and all the necessary search engine optimization essentials; but they duplicate the same keywords for all the pages which may not even contain a matching element for the whole site.
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