As it is a common problem that you are not getting the traffic to your web site that you hoped for. How come? The answer is simple sometimes: it is impossible to find your site if you are not well placed in the major search engines, it's nearly impossible to find your site. Millions of people everyday use the search engines to find what they're looking for. Are they able to find you or your competitors? You don't exist if you are not in the Top-50 listings. You're loosing business if you are not in top 30. The freeway to your website is build by search engine ranking - in bring high search engine traffic to your billboard, optimization of Search Engine and positioning of search engines.